All About Copywriting

Course Content • What is Copywriting? • Setting the Objective. • Setting the Tone & Manner • Features vs Benefits • Working with Slogans, Headlines, Body copy and visual elements of the advertisement • Does length Matter? • Case studies of good copywriting

Course Details:

Fees: Member $30, Public Officer $40, Member’s Guest $50
Venue: CSC @ Tessensohn
Contact: Vanessa at 6391 5641 or vanessachoo@csc.sg
 
 

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